December 2, 2009 11:23 AM EST
PBM Products, LLC, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN), the makers of the national-brand Enfamil(R) LIPIL(R) Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb (NYSE: BMY).
PBM's lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM's competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson's brands. PBM's store-brand infant formulas cost up to 50 percent less than Enfamil(R) LIPIL(R). The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.
(Source PBM Products)
If BMS is willing to mislead on baby formula, Can you believe that they was ever a Ipilimumab Shortage?
All smoke and mirrors!!!!!!!
I see a pattern of misleading the public over the last decade from Bristol-Meyer Squibb.
Take Care,
Jimmy B
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